Ayaya teach you shop sites Skills Raiders

 Ayaya teach you skills Raiders
shop site first, identify what is a good site
more investigation and less disadvantage
We are looking for a good shop, the simple trick is to not work. read the book even more, the paper design in mind or more of the programs also help. only personally went to the streets to see more and more asked, will shop for you to find a good shop.
is more difficult for market research, but the hard parts business has always been something, especially when just getting into this industry. location so a top priority, even field trips to find if you are not willing to do store, then your future business must do well. market research to find out either the specific location of shop, but also investigations such as the environment, how much traffic, shop issues such as whether the potential for development. blindly select shop cause failure of both regrettable and also difficult to be forgiven.
more investigation is to choose the best way to shop, but not enough light to see light running, but also remember to bring your mouth, By the way the operation near the store or other business not related to situation, and sometimes get unexpected results.
look beyond these
a bolt, do not think you choose a good shop can once and for all. Ayaya girl fashion products experts, shop address the impact will be affected by many factors, such as government initiatives and so on. as some shops in the downtown area, temporarily it seems business is very good, but sometimes there are unexpected things happen, such as the construction of flyovers, road widening, etc., a great impact on the operation of the store.
choose a good local reputation
Although we say that there is no absolute good shop, there is no absolute bad shop, but in practice, there are a lot of experience, or can be used for Our customers shop in the choice of reference. shop is good or bad depending on location, with the following conditions is basically a good shop, if you have more than two of which, it is very likely good shop .
1. commercial activities in areas with high frequency of business activities
frequent these areas, the shops in this region, the inevitable high turnover. This is called the high cost of land where the strength of the operators usually spend lots of money in order. On the contrary, if the store opened in inaccessible places, the turnover is difficult to raise the rent again a lack of low business value.
2.
store traffic in the streets of many high street traffic on the most affected by the speed of traffic passing. Most people can buy the needed goods nearby. Note that the pedestrian traffic that is not the person who drove past.
3. population density high
residents inhabited areas, where population is concentrated is appropriate to shop. because a population of more goods and various services on the demand for large, commercial opportunities will be more. If you can set a place for this provide quality services to retail customers, it will finish the business. Moreover, this places the needs of customers is relatively stable, broad surge in sales will not drop at first, to ensure the stability of the store operating.
4 .
place people gathered near the railway station, port and other transportation sites, parks, theaters and other entertainment and leisure venues, big stores, close to major organs and units, etc., are setting up shop in a good shop. These places may have more crowd. as long as someone, there will be consumer demand, also have business opportunities.
5.
passenger transport facilities in areas on the train, get off at the station for a maximum of, or in a few major stations nearby. You can also walk the customer no more than 20 minutes to set up shop on the street.
shop in the choice of the specific, the copy rule is not desirable, even then busy downtown area, there will be dead Therefore, the choice of investigation when the person must pay attention to.
skills
shop business location must first know the importance of site selection, shop location to a large extent determine the success or failure. shop election Add to note the following tips.
1. good shop we often say that the high cost of land rent
. business address is one such option, so the address is usually high rents.
many small business rely on the good and bad shop, the more the public business, the more willing to invest in the shop. Ayaya girl fashion items experts recommend that high rent in the downtown area, do not be afraid of the high rent there. Under normal circumstances, as long as your business direction, business strategy, choice of supply is no problem, in such places is often high investment and high return. Of course, before investing you should carefully analyze the choice of this shop, the band put the money to how much benefit, you want to sell goods in the profit margin is not large enough.
shop business we must first understand the importance of a good shop, do not be scared off high rent high cost of land. Some entrepreneurs There is a false sense of who: prefer to shop and invest, do not want to pay high rents. However, although the high cost of land a good terminal, but normally you will always earn considerably more than the rent. because good store of high the formation of one or two days the rent is not, nor is the landlord for any elevation, it is the landlord and rents in the long battle in the formation of profit-sharing.
2, crossing the pros and cons
shop near the main road, multi- Bus set point in the downstairs, only a few minutes drive from the city center, transportation is very convenient hh in the past, many shops are to close the main road, main road is a big selling point. and head home Yiyin greed is convenient, for Some close to the shops along the alley rather look to this store once that graces many of the street.
However, the big street stores in prime locations is likely to be the bane of business. First of all, with the increasing traffic volume , close to major roads or main roads and bring noise, air pollution, and green, ecological, environmental, health runs counter to the popular trend of living. This is the largest roadside restaurant fatal. Second, the roadside restaurant is not due to the municipal planning identify factors, such as being the future of the demolition at much greater risk. the government urban renewal, planning and the continuous deepening, more and more roads will be built facing the extension, the possibility of transformation. In this case, the most likely is undoubtedly affected by the roadside close to the roadside shops in the.
3, not the more prosperous
pedestrian passerby would think that all their customers, more business between the more prosperous pedestrians, which kinds of thinking is very wrong. If the pedestrian who is the person with a clear purpose, then these stores can not hold on to these customers.
some of the pedestrian shopping street is like that. often with the pedestrian shopping street things are very clear purpose, I am afraid few people will get the impulse dining restaurant on the ground. On the contrary, the street play is different, when they are not arrived at what non-place, after finishing what is not.
so , the choice of what kind of set up shop in the street, not only the number of pedestrians should be considered, but also consider the nature of pedestrians.
4, prosperous areas is not necessarily a good shop
some places, the surface , the busy, people such as weaving, but not poly-off place. This is a new shop in downtown soon fail, and shop in the alley was an important reason business is booming.
industry and your business shop of your choice step, the shop was a good shop. In short, make your store as long as business is booming in the shop, regardless of the location of the store is in the business center or remote streets, is a good shop address. Therefore, when you shop, you have to consider whether you are the type of trade-related areas to adapt to the needs of people.
5, the location of the corner location ideal
to live around the corner is ideal, they the intersection of the two blocks can generate corner effect. corner location advantages are: to increase the window display area. two streets between the flow of people gathered here, there are more pedestrians to patronize; can be more than two to ease the flow of people crowding the entrance.
two blocks facing the store location, choose which side of the main entrance of the store as their own, become a very important issue. The general practice is to choose the streets of heavy traffic as the main entrance of the store that the store; and traffic flow as a small street side of the side door.
6, peer-intensive peer-intensive business is good customer
unsolicited, this is old saying in business. flow attract visitors and business to attract business, the business done by all to create a party of prosperity. With the development and commercial operations in the event of a change in form, but also improve the quality.
in business operations, in a certain street or place, focus on operating the same type of commodity, its products homogeneous species, complete and perfect service features can attract a large number of customers come here especially.
some of our city streets as there have been some operational characteristics of a commodity-based or commodity city street. This method of operation of producers Consumers will benefit, even for goods operators to adapt to market competition needs a smart move.
second method of site investigation

store location site survey is a good start prerequisite for a shop.
site survey points include population, occupation, age, level of investigation, the store infrastructure and competitive shops investigation, the shops around the consumption habits, living habits survey, Current Population Survey, the coming business district investigate several aspects of the development.
l, family status
family status affect the basic factors of consumer demand. Family features include: population, income and so on. If the average income per household and family income distribution, will significantly affect future store sales. The area where the average household income increased, will increase the number of families to buy goods, quality and grade requirements.
size of the family's future stores will also have a greater effects. For example a family of two young people form families, fashion shopping, personalized, a small amount of; and a family of three families (one child), the consumer demand is almost at the core of the child The.
the age status of family members will have different needs for commodities. For example, the aging tendency of the family shopping for the purchase of its health products, fitness products, nutritious food; and families with children is key to invest in children's food and toys.
2, population density
an area the population density per square kilometer can be used to determine the number of persons or households. population density is higher, the size of the store location can be expanded accordingly.
calculation of population density can be achieved by calculating the daytime population, that is to remove children's household population plus the area to work, school population, less to the field to work, school population. part of the study is not random, the number of passenger Within a few.
areas with high population density during the day and more for office areas, schools and other places. on the daytime population of the region, should analyze the characteristics of consumer demand based on business. such as to extend the working hours, increased convenience projects to meet the need.
areas of high population density, proximity to the commercial facilities, increase shopping frequency. and attractive areas of low population density is low, and the number of customers have less presence.
3, the number of potential customers who are consumers of all
, it is natural also store customers. you must shop in the choice of the local population to understand, population density, population growth, population age structure.
where people coming and going, of course, a favorable place to set up shop, but not suitable for crowded places to shop, but also to analyze who travel, traffic laws how.
must first understand the passers-by age and sex , for example, some crossings were children, they may be fast food restaurant customers, but customers will not be the clothing store; Second, we must understand the pedestrian travel time of the peak time and scarce; again to understand the purpose of pedestrian travel and stay time.
4, the pedestrian movement of
shop location, and from the passenger traffic is undeniably an important factor. However, these transactions should also be the fate of customers is a problem worthy of study.
even the same person , as each took to the streets for different purposes, the situation will be quite different. For example, to buy necessities and luxuries the case, it is entirely different.
shop front after a pedestrian, a department store to buy things, there are go to the theater, and shop, when the difference should be based on one destination, select the appropriate shop.
5, traffic and geographical conditions
traffic near the store, it will largely affect the business good or bad, so the general of location, will consider commuting routes, especially the residential areas. go to work and working hours, both sides of the people, traffic, showing obvious difference. almost ninety percent of the industry, are more for open routes in the work. The reason is simple, working hours Dajiadoumang at work, only when the work will only be available in the procurement and food consumption behavior.
However, not the location of the main road next to be considered is prime location, in fact, extends from the main road inside the alley, there are many suitable for shop sites. rather a general assessment of storefront on roadway, more use of the funnel theory, refers to the same corner, triangular window that several stores, Consumers usually way home Chengzhong Shun Road consumption. Therefore, the roads turn into the alley at the first store will be the same as the funnel, the first to attract consumers accesible. ideal prime location, the right line of work should be Location.
6, the purchasing power of households and population
level of consumption is determined by their income levels and, therefore, near the income level of population and geographical conditions of the shop have a decisive impact. household per capita income of households sampled by survey to obtain. If a commercial building in the western suburbs of Changsha, the time location to one or two kilometers radius of the surrounding residents in accordance with the cluster random sampling method, 3,000 samples taken from the family. After pooled analysis, the 3,000 households, the per capita income Dry yuan each month, about 50% of 1,000 yuan for 500-1000-20% 20% 1,500 yuan, 500 yuan per capita monthly income below 10%; per capita monthly income of 2,000 yuan, about 10%. which shows that residents are mostly wage earners in the family, the middle-income level.
store shop in the choice should be based at the youth and middle-aged customers, higher socio-economic status, disposable income was multi-shop as a priority area who live better.
7, the level of competition
is to select if the store management is not strong, high frequency of purchase household goods, have too much in the same area the same industry In the vicious competition, it will certainly affect the economic benefits of the store, unless the new stores have a special management style, ability or unusual sources of goods, would be difficult to succeed.
course, in some environments, the above not entirely true, some industries are due to walk together, it will form a distinctive commercial street.
So, when you select the place of business, at the site to learn more about how many similar stores nearby ? the size of these shops, decoration, product variety, price and hospitality attitude? their accession will be to increase competition, or mutually beneficial so.
8, and the changes in eight years the choice to shop
clear urban construction planning, both short-term planning, but also the long-term planning. Some sites from the current analysis is the best location, but the transformation and development as the market changes will not fit a new shop; the other hand, Some sites from the current point of view is not ideal, but the planning prospects look promising will become the new central business district. Therefore, the operators must be considered from a long, in understanding the areas of transportation, streets, municipal, green, public facilities , residential and other construction or renovation projects planned under the premise to make the best choice of location.
Recreation Street set up shop as in prior years prior investigation of possible changes within the street. In the play street opened Restaurants need high margin, and decorated inside and outside the store spent a lot of costs.
Therefore, the absolute condition that the restaurant must be able to maintain long-term prosperity. However, in developing recreational Street, selected easily change the location. new underground streets, the development of high-rise building, and so will bring great impact to the restaurant.
actual operation would also produce other kinds of situations, and each impact on the restaurant it is extremely serious, or even very likely to be difficult to recover the capital invested. Therefore, the choice of recreational Street shop must be carefully investigated in at least eight possible changes.
store location strategy < br> select the best place to shop, they need to carry out qualitative analysis, but also a quantitative measure, but also do work in a variety of effective strategies for site selection.
1, geographic location fine segmentation strategy
points of the strategy refers to the climate, topography, land forms and road conditions associated with the degree of fine geographical analysis, the choice of store location strategy. mainly be subdivided from the following aspects:
(1) store location and the road, the terrain of the relationship.
general, store the selected location must take into account the location of roads and road terrain, as this will directly affect the building structure and store traffic. Usually, the store floor should be in a horizontal plane with the road, this will help customers access to the shop, is an ideal choice. But in the actual selection process, land lots road terrain better than the higher position in the choice of business competition is fierce Therefore, in some cases, businesses have to choose the store location and the slope of the road or the road surface height difference between the store a lot of lots. this situation, the most important thing is to consider the population of the store, facade, stairs, signs design, etc., must be convenient for customers, and compelling.
(2) the relationship between store location and terrain.
topography, the location of the store reflected in the choice of the main effects:
position situation . position is located in the direction of the store location to the main entrance toward the flag. directional selection and store their locations, is directly related to climatic conditions. to our northern cities, for example, usually is on the north, so in general commercial buildings sit north South is the ideal geographic location.
to the situation. to store the selected location is the direction of the flow of customers. For example, the provisions of the traffic flow management system, all traffic keeps to the right, so it is generally to develop the right line habits, so that the time of import shops in the choice of location should be on the right is. If the store location if it is east-west road, and passenger traffic has come mainly from the east, places the best position northeast intersection; if the road is north to south, the main passenger flow from south to north, places the southeast intersection is the best.
intersection situation. intersection generally refers to a crossroads and fork in the road. In general in this transition, the store the visibility of building large, but in the choice of that side of the intersection, the road will have to carefully examine both sides, usually on each side of the traffic flows and traffic a more accurate survey, the largest street traffic should be selected as store towards the best location and the store. If it is fork in the road, the best shops in the front fork in the road, so that the most prominent store; but if it is T-junction, then store in the corner of the junction, the effect is better .
2.
potential commercial value of the assessment strategy is the potential commercial value of the assessment of the opening of the store location to be selected commercial potential future analysis and evaluation. evaluation of pros and cons of store locations, it is necessary to analyze the current situation, but also the future to assess the commercial value, it is because some are optimistic about the store location, with urban development may be cooled by the heat, and some lots in the past, unobtrusive, but also possible in the near will eventually become the bustling downtown. Therefore, the store site, more attention should be paid the assessment of the potential commercial value. Ayaya girl fashion supplies expert advice to evaluate the following aspects:
selected stores addresses in the city Planning the location of its commercial value.
is close to the major organs, units, factories and mines.
future population growth rate, scale and degree of purchasing power.
have intensive effects, that is, if the shop building election in the central business district, and although the store to face more competitors, but many merchants gathered in the street to meet the needs of many consumers, and thus able to attract more customers come to shop, resulting in commercial intensive effect. So go into the city's commercial street, the store is select a location to be considered key goal.
3, a surprise move
store site selection strategy requires both a scientific investigation and analysis, while it should be seen as a art. operators are keen insight, good at capturing market opportunities, with the surprise move of the strategy, different perspective to select store locations, and often get unexpected results. If all America's largest retailer Wal-Mart stores combined General Manager Sam. Walter is abandoned by people I take the contrarian strategy, the large discount stores will not be moved to the general business attention to the villages and small towns. where the market has not yet been developed, there is great potential , while at the same city to avoid increasingly competitive business.
4, with selected industry
choose a place of business of business is closely related to the content and potential customers, businesses have different characteristics and consumer objects, gold Lot is not the only choice, and some shops open in the downtown business in a relatively remote and not as open a number of specific areas, such as selling Youyanjiangcu of the store, opened in a residential area than the opening in the downtown business must good; Again stationery shop, opened in prime locations have opened in the cultural area is clearly not as good. Therefore, we must operate according to different industries and projects to determine the best of location.
5, expert consultation strategy < br> For the larger business investments, the choice of store location is an important strategic decision. In order to avoid heavy losses, the operators should be invited to consult the experts on the selected store location for research and systems analysis, such as traffic traffic, population and consumption situation, competitors, and so thoroughly one by one analysis, comprehensive evaluation of strengths and weaknesses, and then make a choice, so that the choice of the store address is scientific.
assessment of good and bad shop, but also the surrounding circumstances must be taken into account . Although some stores to open roads in the area next, but the roads on either side of the fence, so business has been affected. Therefore, select street pavement, driveways and sidewalks of the streets there, pay attention to street width of 25 meters (or sidewalk width 5-10 meters) most likely to form popular. This width, when the sight of a natural vehicle to sweep Jie Liangbian the pavement, pedestrians walking in the street side, but also naturally into the store, but if the streets are sometimes too broad and poly Popularity can not afford.
there is a street lanes, bike and sidewalk were separated in this way forms a closed traffic, opening stores less favorable. Generally speaking, the place where the residents are more focused can build the store.
choose to shop stores also have to look at the purpose of the pedestrian is crossing a hurry, or stroll pastime, the same place who is likely to tide during the day, evenings are still empty, so Riye observation, if you see people more, do not go into pedestrian purposes (such as a lot of people here just after transfer) to hastily shop, is likely to lead to failure.
principle of the store location girls fashion items
Ayaya experts believe that the store several principles to follow the following site:
principle: the convenience of customers shopping
meet customer needs is the purpose of operating the store, so to determine the location of the store, you must first consider the convenience of our customers shop the store to meet the following criteria for this :
(1) transportation., near the station in the past focused on lots of passengers, the crowd liquidity, the turnover rate. If it is the intersection of several stations, the higher the commercial value of the lot. shop shop, such as choice to customers in these areas will be able to facilitate the purchase conditions.
(2) inserted near the crowd, random shopping can be convenient for customers, such as theaters, shopping streets, parks, attractions, entertainment, tourist areas, etc. These place to enable customers to enjoy shopping, leisure, entertainment, tourism and other service facilities, is the best place to store opening choice. but such is the lot of the gold business, the high cost of land, land prices costly, competitive is strong. so although the business benefits of good, but not suitable for all store operations, generally only suitable for large-scale general store or a distinctive development of the professional shops.
(3) densely populated areas or organs and units in concentrated areas. population density of such sites, and the close proximity of time and effort customers more convenient shopping. chose this type of store addresses, such as lots, will have greater appeal to customers, it is easy to cultivate a loyal consumer base.
( 4) comply with law and the flow of passenger distribution center section of the crowd. these lots meet the customer's lifestyle, the natural formation of the market, so customers can enter the number of people shopping, high traffic.
Principle II: good shop to open up development
store site ultimate goal is to achieve business success, so we should focus on the following aspects to consider how to facilitate the operation:
(1) to increase market share and coverage, to facilitate long-term development of the store. store site selection not only to analyze the current market situation; but also from the perspective of long-term benefit to consider whether to expand the scale, if any, help to improve market share and coverage, the ship continues to enhance its own power based on the open market. < br> (2) is conducive to the formation of integrated services, play features. in different sectors of commercial network settings on the region's requirements are different. shops in the site, must be integrated into industry characteristics, consumer psychology and consumer behavior and carefully determine the network location. especially the large department type stores should be comprehensive integrated and comprehensive account of the region and various business services functions, the creation of the characteristics and advantages of the shop, and establish a good image.
( 3) conducive to a rational organization of goods delivery. not only to pay attention to the scale of the store site, but also to the pursuit of economies of scale. the development of modern commerce, require centralized purchasing, centralized supply, uniform delivery, which help to reduce procurement costs and transportation costs, rational planning transport routes. Therefore, the choice of store location close to transport routes as far as possible, this would both save costs, but also timely procurement of goods and supply organizations, to ensure that normal business activities.
three principles: conducive for measure of the greatest economic
store location selection of the most important criteria for the merits of the operator the ability to obtain good value for money. Therefore, the choice of location must be conducive to business, to ensure cost-effective to obtain the amount of good. < br> Third, the rental shop to shop carefully
took over the sublease to be careful we are often in the tabloids
, or outside the shop and saw all kinds of shops sublet information. subleased most of them the name of Wang Pu banner. sublet shop in the choice, must not be confused by the text of these attractive, think about it, not difficult to find: The store's business is not good to do, eager to get rid of operators.
some stores for sale look when business is booming, in fact virtual fire. There is a boss in a cell door opened a building materials store, he predicted that people in residential renovation is nearing completion, it played a low-cost transfer of signs. to see that his business is booming, a many people have time to ask for. Several boss, or even bickered for this store. After fierce competition, the final dated other people, cheap sell high transfer actually become only the interests of the transfer fee, usually equivalent to shop for several months of profit. Needless to say, disastrous course, those transferee.
, of course, also part of the store, forced the owner is really only the transfer of objective reasons. But in the end is a false fire or fire to need to use your eyes that insight. If you familiar with this line, have their own unique business ideas, and have the backing of a certain economic strength, then the transferee may wish to shop, so the verge of closing down the store back to life, maybe really can hold what a golden baby.
sublet shop took note:
(1) and the subtenant in the negotiations, do not easily believe beyond reason Sublessor business, hastily took over the leased shop is very dangerous . No matter sublet sublease reason people say what you should imagine that they are due to transfer of business failure.
(2) identify the reasons for the failure led to their operation, because the industry, or business missteps and so on.
If you are interested in taking over the shop, it is necessary through practical investigation and analysis, to find out what factors in the end was running his inhibition. reason must exist, through their own observation, he visited The original staff, residents and colleagues, is not difficult to get substantive answers. does not identify the real factors that led to sublease not be any improvements that can take over the management to expect the store profitable, most people will repeat in the past. If you really can not find the reason, it is better to give up.
(3) If you want to take over the whole backlog of more goods stores, the best verify the specific value of the stock. These stocks certainly do not have the original value may be worthless or even the death of the goods, do not think you sublet party big price advantage. stock too much, even less liquidity, but also all the drop may be in your hands. that time is very cheap and may suffer a great deal.
(4) If you are sure that the cause, and whether you change or not change the existing business industry, you have to be repositioned in the business.
, of course, we can not that is the loss of an industry sector, an industry trade to make money. took over the leased shop will not lose, as long as you are good at business, to some extent, was able to successfully.
Notes rental shop negotiations
shop locations in the initially selected after a comprehensive study should be further on the circumstances related to the investigation to do some analysis in order to decide whether the last point here. At this point, you can from the following aspects of study:
1, in a rented storefront survey
stores before you buy, be sure to store the background of the circumstances of a careful investigation, so as not to be deceived.
2, the landlord background checks < br> In order to shop successfully, it is best to start asking the real side of the landlord (the property owner), a basic understanding of their background, feel reliable, then talk to him. usually best to talk directly with the real landlord, if said the landlord has the right to contract hire, unwilling to intervene, that you are the owner then and now, not later than the negotiations. It is also important that once you successfully negotiated, we should pay attention to the landlord to change the name before you lease name.
3, the rent price negotiations
shop rent for each person who is the most sensitive and most practical content. it sensitive, is because it is linked to money, the rent is too high will you can not afford, you pay for, too low and could not find a good store. it real, because this is the problem we have to face, unless you do not shop, or they have a store. and In most cases, we have to rent stores, then the landlord will have to bargain shop put on the agenda. Kanjia with the landlord before, you must first have a spectrum of heart, which is the first one to accept custom the highest price, the price must be: Do you think you have the strength afford; at this price, the estimated money to be made; a similar facade to inquire about nearby, the price is basically the same. and the landlord in the negotiations, according to your set the maximum rent, the landlord its population out of the rent comparison, balance, bargain, so as to get a reasonable price.
4, in the negotiations, a way to pay rent is also a very important aspect.
Under normal circumstances, to pay rent there on a monthly basis, regular payment and paid off in three ways. There are also some landlords in addition to paying a fixed monthly rent, depending on your operating conditions but also to share some of the profits. If the landlord raised this, and you are willing, the two sides to have it as a key to negotiations. because there are many uncertain factors which, handled properly, can cause controversy. payment methods can be on a monthly basis so that timely settlement, so as not to increase the difficulty of calculating long delay, but the two sides will satisfaction. Some stores set a year or two of rent, if you want to renew the lease, often according to a certain percentage annually. In this case the best paid way shall pay every six months or once a year. If you have a new store or to stop rent, security deposit will not be lost. There is a long-term rental store, a rent that is a decade or two. For This store, ...